Marketers love Millennials—and no wonder. They are more than 30% of the U.S. population. But marketing to “Millennials” would be a mistake. There are big differences between younger Millennials (18-24 years old) and older Millennials (25-34 years old).
They are in different life stages.
They have different needs and purchasing motivators.
They have differing buying power.
Don’t treat all Millennials the same. Let’s talk to us about targeting them as individuals!