Just Ask

Want Me To Buy? Just Ask! Want more people to respond to your marketing offers? Sometimes the answer is so obvious that mark...

Meet Your Deadlines

Meet Your Deadlines There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are inco...

Millennial Marketing

Millennial Marketing Marketers love Millennials—and no wonder. They are more than 30% of the U.S. population. But marketing ...

Trigger Marketing

Trigger Marketing Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according...

Writing Copy That Gets Read

Writing Copy That Gets Read In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising a...