Is a Custom Magazine Right for You? When you think about adding new channels to engage with your customers, starting a custo...
Got Myths? 3 Misperceptions About Print Print continues to receive a lot of attention from marketers. Why? First, because it...
5-Step Checklist Before Refreshing Your Marketing Mid-year is always a good time to re-evaluate your marketing strategy, esp...
For Better Results, Follow Your Curiosity Do you have curiosity? If you’re doing personalized print marketing, a little can ...
Apr 01
Business Cards Tell A Story
Tell A Story With Your Cards Have you ever thought about what story your business cards are telling? If you are like most pe...
Mar 24
Support Local
Notecards and Scrap Paper We know businesses are doing their best right now. Some remain open, but with limited services, li...
Mar 17
Data Marketing
Data: You Can’t Market Without It There is no getting around the increasing importance of data in marketing. In fact, accord...
Feb 18
Readability
Readability Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if...
Feb 03
25% Increase in Profit
25% Increase in Profits Want to make more money and improve your bottom line? Don’t just acquire more customers. Woo your ex...
Jan 24
Personalization Leads To ROI
Personalization Increases ROI Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive ...
Dec 20
Small Budget
Small Budget, Big Ideas Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the r...
Dec 05
Newsletter Marketing
Advantage Of Newsletter Marketing Sending out a company newsletter might seem like the stone ages when it comes to marketing...
Oct 30
Color Trends
Color Trends Forecasting What influences the graphic designers who are designing your marketing collateral, direct mail, pac...
Sep 30
Data Mining
Data Mining Is Possible Powerful personalized print and digital campaigns start with great data. But data, by itself, is jus...
Sep 25
PrintAndDigital
Print and Digital: Complements, but Not Interchangeable In the marketing world, we regularly hear about print and digital ma...
Sep 10
Surveys
Raise More Money With Surveys When first start planning a fundraising campaign, does a donor survey come to mind? If not, ma...
Aug 26
Nurtured Prospects
Nurtured Prospects Lead nurturing is the process of drawing prospects into the sales funnel, then “dripping” relevant inform...
Jul 10
Customer Loyalty
Invest In Customer Loyalty What’s the value of loyal customers? According to a study by Yotpo, loyal customers offer a brand...
Jun 25
Journey Maps
Customer Journey Maps Customer journey maps are step-by-step guides to how customers arrive at a purchase decision for your ...
May 28
Timing
The Right Timing How critical is the timing for direct mail campaigns? Hitting the right window can make the difference betw...