More Donations

Donation Engagement Looking to increase the engagement of your donors or raise a little extra money? Enhance your efforts by...

Spotting Colors

Where to Spot Color Trends Color is critical in marketing. It’s not just about making your products look great. Color helps ...

Relationships

Do Relationships, Because Customers Do People like to buy from people, so the more you can develop relationships with your c...

Just Ask

Want Me To Buy? Just Ask! Want more people to respond to your marketing offers? Sometimes the answer is so obvious that mark...

Meet Your Deadlines

Meet Your Deadlines There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are inco...

Millennial Marketing

Millennial Marketing Marketers love Millennials—and no wonder. They are more than 30% of the U.S. population. But marketing ...

Trigger Marketing

Trigger Marketing Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according...

Writing Copy That Gets Read

Writing Copy That Gets Read In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising a...

Channel Better

Channel Better From a consumer perspective, there isn’t print marketing or digital marketing. It’s all just marketing. What ...

Customer Loyalty

5 Steps To Customer Loyalty What does it take to create customer loyalty, the kind of commitment that makes customers stick ...

Closing The Customer Perception Gap

Closing The Customer Perception Gap Ever wonder what your customers really think about you? Instead of guessing, it’s a good...

Four Types Of Mail Behaviors

How do you categorize direct mail recipients? Demographics? Psychographics? Purchase habits? How about the way they respond to the physical receipt of...

Inside the Studio: 72andSunny Los Angeles

“We design all of our spaces for optimism and for productivity,” mentioned Jenny Campbell, Managing Director of 72andSunny, Los Angeles. The agency’s ...

Jameson Black Barrel Is a Tribute To An Old Distillery Method

Pond Design created these adorable packages for Jameson Irish Whiskey. “Jameson is the world’s leading Irish whiskey producer, and one of the world’s...

These Goods From INVENTERY Are Super Beautiful

Jeffrey Cheng is the founder and designer behind the luxurious packaging for INVENTERY, a new product line that features high-end goods and stationery...

Hired Guns Creative Has Designed Another Beautiful Beer Label

Hired Guns Creative has kept up with their tradition of designing amazing labels for Driftwood Brewery. This brew, the Arcus Pilsner, is inspired by a...

Check Out This Adorable Succulent Planting Kit

Succulents have definitely become a huge trend within the last few years, making it only fitting for us to feature this conceptual project from Annie ...

Wild Horta Are The Healthy Greens You Didn’t Know You Were Missing

mousegraphics designed the packaging for Wild Horta, a unique line of healthy greens. The packaging is straightforward but also designed in a clear wa...

Vrai is the Perfect On-The-Go Vodka To Enjoy Summer With

There’s nothing quite like a refreshing cocktail on a warm summer day. Design Womb created the crisp and classy packaging for Vrai, a revolutionary ne...

6 Tips for Developing Effective Limited Editions

By: Mathijs Aliet Limited Editions are Hotter than Ever! Recently Ferrero launched Nutella Unica, making use of a fancy algorithm that helped them de...