Readability

Readability Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if...

25% Increase in Profit

25% Increase in Profits Want to make more money and improve your bottom line? Don’t just acquire more customers. Woo your ex...

Personalization Leads To ROI

Personalization Increases ROI Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive ...

Small Budget

Small Budget, Big Ideas Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the r...

Newsletter Marketing

Advantage Of Newsletter Marketing Sending out a company newsletter might seem like the stone ages when it comes to marketing...

Color Trends

Color Trends Forecasting What influences the graphic designers who are designing your marketing collateral, direct mail, pac...

Data Mining

Data Mining Is Possible Powerful personalized print and digital campaigns start with great data. But data, by itself, is jus...

PrintAndDigital

Print and Digital: Complements, but Not Interchangeable In the marketing world, we regularly hear about print and digital ma...

Surveys

Raise More Money With Surveys When first start planning a fundraising campaign, does a donor survey come to mind? If not, ma...

Nurtured Prospects

Nurtured Prospects Lead nurturing is the process of drawing prospects into the sales funnel, then “dripping” relevant inform...

Customer Loyalty

Invest In Customer Loyalty What’s the value of loyal customers? According to a study by Yotpo, loyal customers offer a brand...

Journey Maps

Customer Journey Maps Customer journey maps are step-by-step guides to how customers arrive at a purchase decision for your ...

Timing

The Right Timing How critical is the timing for direct mail campaigns? Hitting the right window can make the difference betw...

More Donations

Donation Engagement Looking to increase the engagement of your donors or raise a little extra money? Enhance your efforts by...

Spotting Colors

Where to Spot Color Trends Color is critical in marketing. It’s not just about making your products look great. Color helps ...

Relationships

Do Relationships, Because Customers Do People like to buy from people, so the more you can develop relationships with your c...

Just Ask

Want Me To Buy? Just Ask! Want more people to respond to your marketing offers? Sometimes the answer is so obvious that mark...

Meet Your Deadlines

Meet Your Deadlines There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are inco...

Millennial Marketing

Millennial Marketing Marketers love Millennials—and no wonder. They are more than 30% of the U.S. population. But marketing ...

Trigger Marketing

Trigger Marketing Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according...