Data Mining

Data Mining Is Possible Powerful personalized print and digital campaigns start with great data. But data, by itself, is jus...

PrintAndDigital

Print and Digital: Complements, but Not Interchangeable In the marketing world, we regularly hear about print and digital ma...

Surveys

Raise More Money With Surveys When first start planning a fundraising campaign, does a donor survey come to mind? If not, ma...

Nurtured Prospects

Nurtured Prospects Lead nurturing is the process of drawing prospects into the sales funnel, then “dripping” relevant inform...

Customer Loyalty

Invest In Customer Loyalty What’s the value of loyal customers? According to a study by Yotpo, loyal customers offer a brand...