7 Tips for Getting Your Best “Look”

7 Tips for Getting Your Best “Look” Whether it’s on the runway or in the mailbox, everyone wants to get their best “look.” F...

How to Make Any Product Fascinating

How to Make Any Product Fascinating It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs...

Design Your Direct Mail for “Wow!”

Design Your Direct Mail for “Wow!” What do all great direct mail pieces have in common? They engage people’s curiosity from ...

How Many Ways Can You Fold a Sheet?

How Many Ways Can You Fold a Sheet? When folding a flyer, brochure, or direct mail piece, do you default to the basic half-f...

How to Redeem Your Customer Complaints (and Save the Customer Relationship)

How to Redeem Your Customer Complaints (and Save the Customer Relationship) Even companies with the strongest customer relat...

How Marketing Is Changing in This “New Normal”

How Marketing Is Changing in This “New Normal” As the U.S. economy gradually begins to reopen, you may want your marketing ...

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3 Insider Tips All Nonprofits Should Know

3 Insider Tips All Nonprofits Should Know Fundraising is the lifeblood of any nonprofit. Without donations, your mission doe...

Is a Custom Magazine Right for You?

Is a Custom Magazine Right for You? When you think about adding new channels to engage with your customers, starting a custo...

Got Myths? 3 Misperceptions About Print

Got Myths? 3 Misperceptions About Print Print continues to receive a lot of attention from marketers. Why? First, because it...

5-Step Checklist Before Refreshing Your Marketing

5-Step Checklist Before Refreshing Your Marketing Mid-year is always a good time to re-evaluate your marketing strategy, esp...

For Better Results, Follow Your Curiosity

For Better Results, Follow Your Curiosity Do you have curiosity? If you’re doing personalized print marketing, a little can ...

Business Cards Tell A Story

Tell A Story With Your Cards Have you ever thought about what story your business cards are telling? If you are like most pe...

Support Local

Notecards and Scrap Paper We know businesses are doing their best right now. Some remain open, but with limited services, li...

Data Marketing

Data: You Can’t Market Without It There is no getting around the increasing importance of data in marketing. In fact, accord...

Readability

Readability Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if...

25% Increase in Profit

25% Increase in Profits Want to make more money and improve your bottom line? Don’t just acquire more customers. Woo your ex...

Personalization Leads To ROI

Personalization Increases ROI Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive ...

Small Budget

Small Budget, Big Ideas Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the r...

Newsletter Marketing

Advantage Of Newsletter Marketing Sending out a company newsletter might seem like the stone ages when it comes to marketing...