Is a Custom Magazine Right for You?

Is a Custom Magazine Right for You? When you think about adding new channels to engage with your customers, starting a custo...

Got Myths? 3 Misperceptions About Print

Got Myths? 3 Misperceptions About Print Print continues to receive a lot of attention from marketers. Why? First, because it...

5-Step Checklist Before Refreshing Your Marketing

5-Step Checklist Before Refreshing Your Marketing Mid-year is always a good time to re-evaluate your marketing strategy, esp...

For Better Results, Follow Your Curiosity

For Better Results, Follow Your Curiosity Do you have curiosity? If you’re doing personalized print marketing, a little can ...

Business Cards Tell A Story

Tell A Story With Your Cards Have you ever thought about what story your business cards are telling? If you are like most pe...

Support Local

Notecards and Scrap Paper We know businesses are doing their best right now. Some remain open, but with limited services, li...

Data Marketing

Data: You Can’t Market Without It There is no getting around the increasing importance of data in marketing. In fact, accord...

Readability

Readability Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if...

25% Increase in Profit

25% Increase in Profits Want to make more money and improve your bottom line? Don’t just acquire more customers. Woo your ex...

Personalization Leads To ROI

Personalization Increases ROI Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive ...

Small Budget

Small Budget, Big Ideas Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the r...

Newsletter Marketing

Advantage Of Newsletter Marketing Sending out a company newsletter might seem like the stone ages when it comes to marketing...

Color Trends

Color Trends Forecasting What influences the graphic designers who are designing your marketing collateral, direct mail, pac...

Data Mining

Data Mining Is Possible Powerful personalized print and digital campaigns start with great data. But data, by itself, is jus...

PrintAndDigital

Print and Digital: Complements, but Not Interchangeable In the marketing world, we regularly hear about print and digital ma...

Surveys

Raise More Money With Surveys When first start planning a fundraising campaign, does a donor survey come to mind? If not, ma...

Nurtured Prospects

Nurtured Prospects Lead nurturing is the process of drawing prospects into the sales funnel, then “dripping” relevant inform...

Customer Loyalty

Invest In Customer Loyalty What’s the value of loyal customers? According to a study by Yotpo, loyal customers offer a brand...

Journey Maps

Customer Journey Maps Customer journey maps are step-by-step guides to how customers arrive at a purchase decision for your ...

Timing

The Right Timing How critical is the timing for direct mail campaigns? Hitting the right window can make the difference betw...