Archive for category: Digital Marketing

Want Me To Buy? Just Ask! Want more people to respond to your marketing offers? Sometimes the answer is so obvious that mark...

Meet Your Deadlines There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are inco...

Millennial Marketing Marketers love Millennials—and no wonder. They are more than 30% of the U.S. population. But marketing ...

Trigger Marketing Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according...

Writing Copy That Gets Read In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising a...