BOOST YOUR DIRECT MAIL RESPONSE RATE
BY 23-46% WITH SmartMail by Lakes™

What is SmartMail by Lakes™?

Instead of just sending out a traditional solo direct mail campaign, SmartMail by Lakes™ combines your direct mail with 7 digital technologies to create an omnichannel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously.

How does it work?

Your direct mail pieces are mailed out to your mailing list. Then SmartMail by Lakes™ touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time! SmartMail by Lakes™ is comprised of 7 digital technologies geared towards getting you the best results. These 7 technologies include:

 

SOCIALMATCH

Match your mailing list with your Facebook® and Instagram® user accounts. Your target market will not only receive the mailing, but will be delivered the SAME message on their social feeds, even before they visit your website online.

MAIL TRACKING

Be prepared for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes. 

INFORMED DELIVERY®

With Informed Delivery® integration, your mailing piece will lbe accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!

CALL TRACKING

Get access to live updates and recordings of every call you’ve received as a result of your direct mail campaign.

ONLINE FOLLOW-UP

If a prospect leaves your website without taking action, your ads will show up throughout the Google® Network directing them back to your website. 

SOCIAL MEDIA FOLLOW-UP

Keep your follow-up ads in front of your prospects even when they’re scrolling through their newsfeed on Facebook
and Instagram. 

lead match

LEAD MATCH

Receive a list of who came to your website from the mailing list and what actions they took. With LEADMATCH, you can mail to unique visitors who visited your website, even if they weren’t on the mailing list! Finally, true attribution for a direct
mail campaign! 

Finally, complete attribution of your direct mail marketing campaigns!

Would you like to see how it all works?